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  Holly Shulman
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  • About Me
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  • My Work
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How I Can Help


Media Relations Strategy & Outreach
I work with you to reach the right members of the media at the right time with the right pitch to promote your product, your policy initiative, or to raise your public profile.

Communications Strategy
I work with your team to devise a comprehensive communications plan and message calendar to advance your organization's priorities, and I continue to work closely with your staff on the plan's execution
– providing contacts, advice, and additional capacity.

Executive Communications
I provide 24/7 advice to CEOs, non-profit executives, political candidates, and their staff on breaking news that affects their work. I help these thoughtleaders cultivate reporter relationships, introduce themselves to new audiences through op-eds and public events, and prepare for media interviews and debates.

Media Training
I offer customized media trainings to individuals and small groups to help them perfect their public message, deliver it clearly and effectively, and avoid pitfalls.


Press Event Logistics & Media Outreach 
Whether it is a single press conference or an annual gala, a Capitol Hill fly-in or a week-long conference, I work with your team to make your big event a public relations success.

Rapid Response & Crisis Communications
I work with your press team and across your organization to define a crisis communications plan and to put into place a rapid response "war room," enabling your organization to respond quickly and effectively on sensitive topics. 

Coaching & Onboarding for Young PR Professionals
I work with new members of your team to help them get started in a challenging job, working with them to craft pitches and create press lists, and serving as a sounding board as they learn the ropes of your organization.


Writing & Editing
I create and edit public materials, including op-eds, fact sheets, reports, website content, press releases, and statements.

Adding Capacity to Established Public Relations Firms
I contribute to your public relations firm, providing additional bandwidth and subject-area expertise for specific clients and projects.

Providing Interim Public Relations Assistance While You Find the Right Fit for Your Team
Finding the perfect fit for your communications team may take some time. While you search for the right candidate, I embed myself with your team and help make sure there is a smooth transition, and that key communications opportunities aren't missed.
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